We have all been through those awkward in-between years otherwise known as the "tween" days. You are no longer considered a kid, but you're just not quite an adult yet. People in public relations and advertising have been trying to crack the code on this age group for years. What exactly does this age group want?
Marketers and advertisers spend hours agonizing over what this highly sought after age category is into, especially the girls. These girls may seem young, but they are actually highly lucrative. They play a huge role on advertising, marketing and PR campaigns. Marketers are constantly attempting to decode the best way to reach these girls?
Television? Phone? E-mail? Snail mail? Text? Facebook? Social media? What exactly are these girls into, and what exactly do they want?
I found this article regarding the struggle among professionals to get inside these girl's minds. The author highly recommends that we stop trying to think about what these girls want, and just simply ask them. She goes on to write about how most "tween" girls are not as tech savvy as the general population. We must constantly be aware of this when trying to reach this target audience. Actually, the article said that only 84% of young girls even know what Twitter is, so forget tweeting them...
Overall these girls care about many topics that adults may not be aware of. A majority of them are much more aware of the world around them then we may assume. Marketers need to stop making assumptions about these girls, and start actually asking them what they want.
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